There’s a lot of information out there. It’s easy to get. But how do you obtain true insights, understand how they fit together, and then use them effectively to make smart decisions that drive revenue? Our team of consumer investigators uncover impressions and emotions that might otherwise easily slip by unnoticed, resulting in lost opportunities. We help you understand what these consumer truths mean for your business and how best to apply them in order to help you grow.
We help brands tackle hurdles in four main categories:
Stay ahead of the competition and grow share with a constant influx of energy and intelligence
Elevate customers’ experiences and boost sales by making sure your actions reflect what they want
Get the best ideas straight from the source: your consumers
Translate core consumer truths into powerful messages that drive purchase behavior
Our consumer experts employ cognitive psychology and the latest qualitative research methods to uncover hidden consumer truths— information that is often left unexposed as brands don’t have an easy way to seek, extract, and distill it.
This knowledge powers bold, transformational action and revenue growth for our clients.
Perfected over the course of 13 years and hundreds of thousands of engagements, our approach is proven to align brands’ vision for the future with that of their most important stakeholders: their consumers.
In order to attract a younger reader, CSM had to understand their likes, dislikes, wants, and needs.
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Teatulia needed to understand how U.S. consumers viewed their brand before launching in the states.
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United Way needed to understand why women support charities and identify issues they care about in order to build stronger support from them throughout their lives.
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Abbott needed a way to test an idea and iterate in product development with two key audiences – moms and health care providers.
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Showtime wanted to go beyond the metrics to understand viewers’ motivations for watching Nurse Jackie through different viewing platforms.
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In order to deliver industry-leading content, Vantiv needed to understand Digital Natives' behaviors and perceptions regarding mobile technology and shopping.
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Reebok wanted to spark more passion and engagement with their Facebook fans - but how?
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Knowing that customer experience is paramount to retaining customers, Reliant, a Fortune 500 Energy Company, partnered with iModerate to understand their shifting Net Promoter Score℠ and increase brand loyalty.
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Sun needed a creative, efficient, and authentic solution to shed light on who the Snuggle Exhilarations core consumers are.
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As the future of United Way’s supporter base, Millennials are a key piece to United Way’s continued success. United Way needed to find a way to forge meaningful relationships with this new generation of advocates.
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Before Kaiser ran a potentially controversial and wayward advertisement, they needed to be sure.
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NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring …
Read MoreView All →Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.
, Manager, Market Research, United Way Worldwide
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