Latest from Sonya Turner
What is quick-turn qualitative research?
Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
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Should Netflix Worry About Losing Disney?
We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was …
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Should Netflix Worry About Losing Disney?
DENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard …
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ThoughtPath: What it Means for Your Research
One of the questions I hear a lot when talking to clients about their business questions and research needs …
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Using layered approaches for better qualitative research
Editor’s note: This article was originally published in Quirks. Conventional research wisdom tells us that, prior to beginning any …
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Are we losing our ability to be introspective?
Last month, psychologists from Harvard and UVA released a study showing something that we perhaps already knew, but didn’t …
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Learnings from “Significant Objects”
Every once in a while you come across something truly brilliant in its simplicity, something that opens your mind …
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6 deliverable tips to help you avoid boring your clients to death
As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to …
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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA
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