Latest from Sonya Turner
What is quick-turn qualitative research?
Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
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Should Netflix Worry About Losing Disney?
We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was …
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Should Netflix Worry About Losing Disney?
DENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard …
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ThoughtPath: What it Means for Your Research
One of the questions I hear a lot when talking to clients about their business questions and research needs …
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Using layered approaches for better qualitative research
Editor’s note: This article was originally published in Quirks. Conventional research wisdom tells us that, prior to beginning any …
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Are we losing our ability to be introspective?
Last month, psychologists from Harvard and UVA released a study showing something that we perhaps already knew, but didn’t …
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Learnings from “Significant Objects”
Every once in a while you come across something truly brilliant in its simplicity, something that opens your mind …
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6 deliverable tips to help you avoid boring your clients to death
As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to …
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