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Quirks – May 2011

Quirks – May 2011

iModWPAdmin

May 23, 2011

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A Clearer Picture: Showtime Uses Hybrid Approach to Take the Pulse of Nurse Jackie Viewers

[excerpt] For insights into how viewers prefer to watch its hit series Nurse Jackie, the Showtime network used both quantitative and qualitative methods, drawing on an online survey and web-based chats…

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition