We are thrilled to report that in the 2011 Annual Survey of Market Research Professionals, conducted by marketresearchcareers.com, iModerate was ranked #2 for customer satisfaction in the qualitative research services category.
I must say, while we have been recognized for innovation and growth in the past, nothing is quite as cool as being acknowledged for making your clients happy. At the end of the day, that’s what it is all about, right?
The study entailed an evaluation of 106 market research suppliers across five categories. The result was a ranking of market research suppliers with the highest and lowest overall customer satisfaction scores. The results, by category include:
Full Service Research Providers: (40 firms reported)
1. Decision Analyst
2. Directions Research
38. Q Research Solutions
39. International Communications (ICR)
Syndicated Research Providers: (13 firms reported)
13. Simmons Market Research
Qualitative Research Services: (14 firms reported)
1. Schlesinger Associates
2. iModerate (Yeah!)
3. Understanding Unlimited (Iposos)
13. Clear Ideas
Online Sample Providers: (12 firms reported)
1. Research Now/e-Rewards
2. Authentic Response/Return Path
3. Survey Sampling (SSI)
Online Survey Software Providers: (27 firms reported)
1. Sawtooth Software
The survey was conducted between January 5 and January 23, 2011 with 550 market research professionals completing the survey — providing a data tolerance of +/- 4.2%.
For more information about the report, please visit: http://www.marketresearchcareers.com/