//

Why Netflix reigns supreme – Article in USA TODAY

Why Netflix reigns supreme – Article in USA TODAY

iModerate

Jun 29, 2015

Share It

USA TODAY, as part of a cord-cutting series, featured iModerate’s research on consumer perceptions of Amazon, Hulu, and Netflix streaming services. Read the article to learn why Netflix has such a commanding lead in the market, and what Hulu and Amazon could do to catch up.

Read the full article >>>

Missed the brand wars report? Find it here

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service