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Chart Your Course: Navigating the Research Sea with an ROI Compass

Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass …

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Best Practices for Quick-Turn Qualitative

Discover how quick-turn qualitative approaches can help you gain the insights needed to answer everyday business questions without compromising …

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Nine Types of Research Bias and How to Avoid Them

How do we identify and control the sources of bias to deliver the highest quality research possible? 

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Right-Sized Research: Using Qualitative Approaches to Tackle Tactical Needs

Learn how and when lean qualitative can be used deliver impactful insights more efficiently than ever before.

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How Hybrid Research Drives Penske Forward

See how Penske utilized hybrid market research to get a better sense of how consumers view partner relationships.

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Deconstructing Dads in the Aisle: A New Insights Solution Gets Thousands of Dads to Share Their Story

Find out what messaging hits home with Dad and how to utilize that information to boost impulse buys.

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Chelsea Gibbons

Strategic Director

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research