Webinars

Latest from Webinars

Chart Your Course: Navigating the Research Sea with an ROI Compass

Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass …

Watch Now

Best Practices for Quick-Turn Qualitative

Discover how quick-turn qualitative approaches can help you gain the insights needed to answer everyday business questions without compromising …

Watch Now

Nine Types of Research Bias and How to Avoid Them

How do we identify and control the sources of bias to deliver the highest quality research possible? 

Watch Now

Right-Sized Research: Using Qualitative Approaches to Tackle Tactical Needs

Learn how and when lean qualitative can be used deliver impactful insights more efficiently than ever before.

Watch Now

How Hybrid Research Drives Penske Forward

See how Penske utilized hybrid market research to get a better sense of how consumers view partner relationships.

Watch Now

Deconstructing Dads in the Aisle: A New Insights Solution Gets Thousands of Dads to Share Their Story

Find out what messaging hits home with Dad and how to utilize that information to boost impulse buys.

Watch Now

Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Chelsea Gibbons

Strategic Director

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere