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Today’s Hybrid Research: It Might Not Mean What You Think It Means

Learn more about the variety of hybrid approaches available and how this type of study can help you gain …

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Using Modern Market Research to Fuel Successful Innovation

Discover how to use new market research tactics to create new products and solutions your customers want.

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The research path to uncovering consumers’ deeper thoughts

Find out how a cognitive-based approach can yield deeper and more contextual insights.

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Unlocking candor in online qualitative research: The power of the online one-on-one

Learn which research approaches are best suited to derive candor.

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Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Chelsea Gibbons

Strategic Director

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere