White Papers

Latest from White Papers

Today’s Hybrid Research: It Might Not Mean What You Think It Means

Learn more about the variety of hybrid approaches available and how this type of study can help you gain …

Read Now

Using Modern Market Research to Fuel Successful Innovation

Discover how to use new market research tactics to create new products and solutions your customers want.

Read Now

The research path to uncovering consumers’ deeper thoughts

Find out how a cognitive-based approach can yield deeper and more contextual insights.

Read Now

Unlocking candor in online qualitative research: The power of the online one-on-one

Learn which research approaches are best suited to derive candor.

Read Now

Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Chelsea Gibbons

Strategic Director

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service