White Papers

Latest from White Papers

Today’s Hybrid Research: It Might Not Mean What You Think It Means

Learn more about the variety of hybrid approaches available and how this type of study can help you gain …

Read Now

Using Modern Market Research to Fuel Successful Innovation

Discover how to use new market research tactics to create new products and solutions your customers want.

Read Now

The research path to uncovering consumers’ deeper thoughts

Find out how a cognitive-based approach can yield deeper and more contextual insights.

Read Now

Unlocking candor in online qualitative research: The power of the online one-on-one

Learn which research approaches are best suited to derive candor.

Read Now

Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Chelsea Gibbons

Strategic Director

Read Latest Article

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy